Jaecoo looks like Range Rover

The Jaecoo J7 SUV has been turning heads with its striking resemblance to the iconic Range Rover, particularly the Velar and Evoque models. With its bold, boxy silhouette, upscale design cues, and premium positioning, the J7 is being touted as a more affordable alternative to luxury SUVs from Land Rover, Audi, and BMW. But how similar are they really? Let’s break down the key comparisons.

Exterior Design: Range Rover Inspiration?

The Jaecoo J7’s exterior clearly takes design cues from the Range Rover, featuring:

• A blocky, muscular silhouette reminiscent of Land Rover’s luxury SUVs
• Tapered side windows for a sleek, modern look
• Flush door handles, a signature Range Rover styling element
• A faux clamshell bonnet and curvy roofline, similar to the Velar

However, Jaecoo adds its own unique touches, such as a massive “waterfall” grille, ensuring it stands out from its British luxury counterpart.

Interior: Premium Luxury at a Lower Price?

Inside, the Jaecoo J7 blends inspiration from both Land Rover and Volvo, offering:

• Chunky silvery door handles (similar to Range Rover)
• A tall, wide center console for a commanding driving position
• A steering wheel design with premium accents
• High-quality materials and tech-focused cabin layout

While it may not match the ultra-luxury finish of a Range Rover, the J7 delivers a high-end feel at a more accessible price point.

Price & Positioning: A Budget-Friendly Luxury Alternative?

Jaecoo is positioning the J7 as a premium SUV that competes with Range Rover, Audi, and BMW—but at a significantly lower cost. While exact pricing varies by market, the J7 aims to offer:

• Luxury styling without the luxury price tag
• Advanced tech features (likely including large infotainment screens, driver aids, and connectivity)
• A compromise between prestige and affordability

Final Verdict: Is the Jaecoo J7 a Range Rover Lookalike?

Yes, the Jaecoo J7 borrows heavily from Range Rover’s design language, particularly in its exterior styling. However, it carves out its own identity with unique elements like the bold grille and more aggressive front end.

For buyers who love the Range Rover aesthetic but want a more budget-friendly option, the Jaecoo J7 could be an intriguing alternative. That said, it remains to be seen whether it can match the performance, brand prestige, and refinement of a true luxury SUV.

Would you consider the Jaecoo J7 over a Range Rover? Let us know in the comments!